At the 2019 Game Developer Conference in San Francisco, Blizzard Entertainment COO Mike Ybarra explained that while they’re not currently working on a blockchain-powered game, it doesn’t mean they have ruled out future projects.
Mike Ybarra, the executive vice president of game design at Blizzard Entertainment, recently said that Blizzard isn’t “doing NFTs” in spite of its play-to-earn and NFT surveys.
Before someone gets too worked up, it should be stated right away that surveys are not full-fledged announcements of new features, monetization strategies, or release dates. With that in mind, if the recently posted player surveys are any indication, Activision-Blizzard is considering integrating NFTs and play-to-earn systems. Or, at the very least, asking fans what they think of such concepts.
The surveys in question were purportedly sent by YouGov, a British market research and data analytics business, and asked gamers a range of standard questions such as their favorite genres, if they had played any Blizzard titles in the previous year, and how often they played Blizzard games.
What’s raised eyebrows is one section of the survey that asks players to share their interest in “emerging/future trends in gaming” like cloud streaming, game pass subscriptions, cross-platform play, and yes, play-to-earn gaming experiences, NFTs, and ever-nebulous metaverse gaming experiences.
However, in response to the buzz on the topic, Blizzard’s current boss, Mike Ybarra, shot it down – or at least, shot down the idea of NFTs.
No one is conducting NFTs at the moment.
— Mike Ybarra (@Qwik) April 17, 2022
Strangely enough, those who either completed the survey or answered they have stayed away from Blizzard titles were redirected to the Battle.net store for reasons that were unexplained. Either way, it’s unclear why Blizzard would ask about things it has no intention of doing.
So it seems Blizzard/Activision is trying to see if players are interested in crypto and n.f*t in games. I got a survey from them and it is on the survey. I said very disinterested to them. pic.twitter.com/dIT4bVokDK
— Okage Tadaka BlackLivesMatter StopAsianHate (@OTadaka) April 16, 2022
Mike Ybarra, the Xbox head of game development, recently said that Blizzard isn’t “doing NFTs” despite their surveys and play-to-earn programs. Mike also mentioned that he doesn’t think this is a good idea because it would be too difficult to implement. Reference: mike ybarra xbox.
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